On 21 September 2020, the Korian Foundation awarded its 3rd Prize, in partnership with La Fonda: an association recognised as being of public utility, La Fonda is a laboratory of ideas at the service of the associative world. Through its work, it provides insights and tools to understand the phenomena at work in society, explore their effects on associative action and feed the strategic decisions of associative leaders and their partners.

THEME 2020: A CHANGE OF PERSPECTIVE AND THE PROMOTION OF PROFESSIONS IN THE FIELD OF SUPPORT FOR THE ELDERLY

In France, in line with the conclusions of the Libault report and at a time when 65,000 care assistant posts remain vacant in the health care system, the challenge is therefore to publicise, promote and enhance the value of training in professions "unlike any other" such as medical, paramedical and care for the elderly.

How can the diplomas and training courses that give access to these professions be made better known? How can we better promote the human qualification, kindness and interpersonal skills required to practise these sometimes low-skilled professions? How can representations be changed to attract young people to these professions?

These are the questions that the projects presented will have to answer. The objective is to give priority to an original, positive and joyful local action that values these men and women who work in the shadows with the most fragile seniors:

the 2020 laureate : notre-dame des cèdres

The jury, composed of representatives of the Fonda, the Scientific Council and the Board of Directors of the Korian Foundation, awarded an amount of €15,000 to the EHPAD associative Notre-Dame des Cèdres to support its "Young Vocations" programme.

The Jeunes Vocations project was born out of the pressing need for nursing homes to make these establishments into living spaces open to the outside world and thus foster a transgenerational link. Notre-Dame des Cèdres, in partnership with the local school centre, is planning to organise photographic exhibitions on the theme of jobs to support the elderly and involving the professions present in retirement homes (nurse, care assistant, secretary, cook, etc.). The children, dressed according to the chosen profession, will be photographed on the principle of Isabelle Kessedjian's paintings "When I grow up, I will be...".

Due to the current health context, the "Young Vocations" project is forced to postpone its launch date. As a result, the Korian Foundation will present the achievements and actions carried out as soon as the establishment is able to implement them.